AB Inbev sales drop 9.8% in third quarter

31 October, 2014

AB Inbev UK blamed a World Cup hangover and poor weather for a 9.8% volume sales drop in the third quarter of 2014.

The brewer is still enjoying 1.3% volume growth in the first nine months of 2014, but the last three months took the shine off the strong annual performance.

It said people had stocked up on booze during the World Cup and were buying less as their fridges were full, and added that glorious weather in the same period of 2013 meant it struggled to match the performance during the rainy period this year.

Inge Plochaet, president of AB InBev UK, said: “We are pleased with the performance of AB InBev UK’s beer and cider brands in the first nine months in 2014. Volumes grew by 1.3% with market share slightly up.

“This was driven by excellent growth in Budweiser in both the on and off trade and a very strong performance in Stella Artois in the on trade and retail.

“While own product volumes were down 9.8% in the third quarter of 2014, this was driven by the exceptionally good weather in July 2013 which led to significant volume increase in last year’s third quarter results, as well as customers having high stock holdings following the World Cup.”

Overall AB Inbev, the world’s largest brewer, said that overall beer volumes fell by 2.7% in the July-September period, with declines in North America, Europe and Asia-Pacific.

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