Heineken blames the rain for sales slump

22 October, 2014

Heineken blamed wet weather for a 4.1% drop in revenues for Western Europe during the third quarter of 2014.

Overall sales fell 1.5% to £4 billion as strong performances in Asia and Africa eased the pain of the slump in its European heartland.

"Amidst a volatile global environment and poor weather during the high selling season in Europe, we maintained top-line growth," said Jean-Francois van Boxmeer, chairman at Heineken, which supplies Bulmers, Strongbow, Kronenbourg and its eponymous brand among other to the UK trade.

Net profit for the third quarter was down 4.8% to £364 million. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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