Status Quo beer sales pass million pint mark

20 October, 2014

Rockers Status Quo have passed a million sales for the first time since the 1970s after the millionth pint of the bands Piledriver ale was downed this week.

The 4.3% abv ale was launched seven months ago in a partnership between the Whatever You Want rockers and Wychwood brewery.

It picked up a listing at Morrisons, along with various off-licences across the UK and Europe, and sales are now soaring. 

Guitarist and singer Francis Rossi said: “This is incredible news - we haven't seen sales figures like that since the 1970s. People seemed to love Piledriver from the moment we launched it, and that success just kept rolling.”

Chris Keating, marketing manager at Wychwood, added: "We're overwhelmed – the reception from the fans has been amazing. Word has spread about what a great beer Piledriver is, because it's not just Quo fans who are buying it - beer fans are too.”




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter