Babycham releases new flavours

17 October, 2014

Babycham has added two flavoured variants to its range for the first time.

Cherry Soda and Cream Soda were picked because they were popular soft drinks in the 1950s, when Babycham was created.

Amy White, marketing director at brand owner Accolade Wines, said: “Since Babycham updated its packaging at the beginning of this year, we’ve seen renewed interest from retailers and consumers alike and this has led to the exciting development of these two new flavours.

“The range is establishing itself as a year-round drink but with the key Christmas season approaching we also have a range of special gift packs. Babycham has resonated with its core female audience from 1953 and the new flavours aim to expand its appeal to a new generation.”

The new flavours are on sale in Asda at £3.50 for a 75cl bottle.

Babycham has also updated its website, babycham.com, which features TV ads from the brand’s history – it was the first alcohol drink to advertise on national TV in the 1950s.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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