Sparkling wine category surges past £500 million mark

08 October, 2014

Sparkling wine is now worth £510 million to the UK retail trade after sales grew 19% in the past year (Nielsen, 52 weeks to July 19).

The category, which does not include Champagne but takes in the likes of Prosecco and Cava, is the fastest-growing in BWS, and leading supplier Freixenet believes it could swell by another £100 million within three years if retailers follow its advice.

Less than one in three shoppers buy into the category and Freixenet urged retailers to increase its penetration by “creating a fizz in store” and making the fixture exciting.

It also said retailers should encourage repeat purchases by linking it to events like “girls night in” and meal deals to push it beyond the typical celebratory events.

The convenience channel is experiencing the strongest growth for sparkling wine, up 31%, and it now accounts for more than a quarter of the market.

Freixenet is also investing in a £1 million marketing campaign to help boost sales.

Champagne sales grew 4% to £328 million during the same period. 




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What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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