Whiskyshop.com uses a magazine-style format and the site is peppered with images and video content as the retailer aims to create “internet whisky buying experience that is luxurious, educational and accessible”.
Managing director Andrew Torrance said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.
“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.”
A whisky knowledge bar, video tastings, access to distillery managers and links to Whiskeria, the brand’s magazine, are among the features on the new site.
The Whisky Shop has 22 stores nationwide.