Co-op grows range for autumn

06 October, 2014

The Co-operative has added three new wines to its Truly Irresistible range.

A Barbera d’Asti, a Picpoul de Pinet and Pic Saint-Loup Rosé 2013, a Languedoc Syrah/Grenache blend billed as a good alternative to Provence, all priced at £6.99.

Wine buyer Ben Cahill said: “Our aim is to offer shoppers a diverse and interesting collection of wines and the premium range has really given us an opportunity to showcase exciting but unusual wines, which we are convinced customers will enjoy.

“Shoppers will find the signature silver Truly Irresistible label around our bottles, which gives them the confidence to try something a little different, even if they are not familiar with the grape variety or blend.”

The retailer has also added a range of new branded wines to its offer for autumn and winter, including exclusive listings of Matthieu Lecleve’s Touraine Sauvignon Blanc 2013 (£7.99) and Castello di Querceto’s La Rabatte Chianti 2013 (£6.99). 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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