Tesco launches digital edition of its wine magazine

26 September, 2014

Tesco has launched a digital version of its Wine Magazine in a bid to reach more drinkers via their tablets.

The magazine is published eight times a year and has been running since 2005, but the new digital addition will bring videos and interactive features into the mix.

Commercial Manager Nick Juby, who has worked on the magazine since the start, said: “Creating a digital version of the Tesco Wine Magazine was the next step in the evolution of the UK’s most widely circulating wine publication.

“Growing numbers of customers are discovering Wine by the case, and in order to enable more customers’ access to the magazine, the decision was made to create a digital version.”

Alison Purdie, marketing manager for Tesco Wine by the Case, added: “By providing a free app for the Wine Magazine, we are enabling our customers to access even more content as well as providing a publication for many wine lovers who might not have discovered it yet.

“We have been running a trial over the last week with members of the Wine Community as well as colleagues, so the app has been through some rigorous customer testing.

“For future editions, we will continue to develop the app to ensure that we are always providing a wealth of rich, engaging content for our customers. It’s all very exciting.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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