Copestick Murray to distribute Lisa McGuigan wines

26 September, 2014

Copestick Murray has struck a deal to distribute the wines of Lisa McGuigan, fourth generation winemaker of the legendary McGuigan winemaking dynasty.

Lisa is niece to legendary winemaker Neil and daughter to Brian, who turned McGuigan Wines into a global powerhouse.  

She makes wines billed as “the perfect fashion accessory” and Copestick Murray has vowed to use them to inject some life and excitement into the Australian wine category.

Lisa McGuigan said: “I approach the production like a curator, selecting the varietals I most adore from the regions where I know they thrive.

“When I launched the brand in Sydney, it was like a good fashion show, best in season design. I realised very quickly that I had excellent export potential, and who better to partner than Robin and his team.

“We worked together when Robin was the UK and Europe general manager for McGuigan Simeon [now Australian Vintage] and the success in those days was heady. We are very confident that we can achieve fantastic results in the UK and Europe.”

Robin Copestick added: “Having worked with the McGuigan family in the early 2000’s I can’t wait to have Lisa on board. Lisa’s energy, creativity and attention to detail is exactly what the Australian category needs.

“Our sales team will be talking about the brand with their customers very shortly. We will be launching a three-tier, multi-channel range, which will be very competitively priced and the offer will be extremely compelling. Lisa will blend the wines specifically for the UK and Irish consumer.

“The brand will launch in early 2015. We look forward to seeing Lisa McGuigan present the brand and demonstrate its vision and character in her own inimitable style. Lisa will be present at many launch events over the next 12 months and we will be working on an exciting consumer-led PR campaign. We are aiming very high on this one.”

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