Kingsland will handle sales, marketing and distribution of the First Cape and Distell ranges to the impulse, convenience, wholesale and cash and carry sectors, while Brand Phoenix will continue working directly with supermarkets.
Kingsland managing director Andy Sagar, pictured, said he had been working with Brand Phoenix on its UK packing operation for the past six years.
“In that time they’ve also seen the reputation we’ve built in areas beyond that, from developing our agency portfolio and routes to the market, to the added value we can bring via NPD, consumer insights and a consolidated sales, marketing and production approach,” he said.
“The trading landscape out there is changing and very competitive, and both businesses recognise that the future has to be about companies collaborating on providing total solutions for our customers. Kingsland will have a stronger South Africa portfolio with a ladder of products at different price points, reaching a broader customer and consumer base. Brand Phoenix will now benefit from the consistency and quality of service in these sectors that the Kingsland business can provide.”
Brand Phoenix managing director Greg Wilkins said: “This partnership with Kingsland is practical, logical and part of our joint long term goals.
“Our combined skill sets are key to the future development of these excellent brands from key producers – including communicating First Cape’s heritage and authenticity and launching the superb new Nederburg 5600 range from Distell, South Africa’s largest producer of wine.”