Diageo launches Smirnoff TV ad in £15m campaign

22 September, 2014

Diageo has launched a Smirnoff TV ad that premieres today as part of new £15 million marketing campaign designed to cement its status as the UK’s leading spirits brand.

The ad hones in on a pretentious bar but the scene is tipped on its side and all the nonsense slides off the screen, to be replaced by only what is necessary for a good night.

The strapline reads: “Filter the unnecessary. Keep the good stuff.”

Marketing Director Louise McKerrow said: “Our Gen Y consumer wants nothing to get in the way of having an honest, effortless good time, just like we don’t want anything to get in the way of making the purest vodka.

“Our new TV spot showcases how good times can be better if you filter out the unnecessary pretence that can get in the way of a great night out, while also serving as a great metaphor for the way we filter Smirnoff ten times to deliver the purity of our vodka.”

Watch the ad below: 




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter