Waitrose wine team launches clearance sale

16 September, 2014

Waitrose has launched a sweeping clearance sale offering up to 50% off across 65 lines on its waitrosecellar.com site.

Waitrose has big plans to grow its online business after launching the site earlier this year and needs to clear stocks before moving to bigger premises.

The retailer uses delivery specialists iForce Ltd to meet orders but it needs to switch from its centre in Oxfordshire to a larger site in Northamptonshire.

The sale runs until September 26 and there is a minimum order if six bottles. Deals include Calvet Pouilly Fume reduced by 50% from £15.49 to £7.75, Arc du Rhone Chateauneuf du Pape, reduced by 40% from £21.49 to £12.89 and a case of six of six bottles of Fine Claret, reduced by 50% from £84.44 to £42.22.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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