Pernod Ricard brands outperform off-trade

03 September, 2014

Pernod Ricard UK’s brands have outperformed the market in the off-trade, the company has reported.

Wines sales rose 11% in the off-trade compared to 1% growth overall, and spirits grew 8% compared to 5% overall.

Managing director Denis O’Flynn said the wine growth in particular was a “very positive story” because the group has the highest average price point of the major players in the UK at £6.62, but is still growing more strongly than they are.

“If you can be growing 11% at a price premium that’s a great place to be,” he said.

Overall Pernod Ricard has reported flat global sales in a year when it saw a dramatic collapse in China, where revenue fell by 23%.

Europe, which has been a troublesome region for global spirits players in recent times, was among its best-performing regions with sales up by 2% in the year to June 30.

Chief executive officer Pierre Pringuet said the global picture had proved “more difficult than anticipated”.

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