Pernod Ricard brands outperform off-trade

03 September, 2014

Pernod Ricard UK’s brands have outperformed the market in the off-trade, the company has reported.

Wines sales rose 11% in the off-trade compared to 1% growth overall, and spirits grew 8% compared to 5% overall.

Managing director Denis O’Flynn said the wine growth in particular was a “very positive story” because the group has the highest average price point of the major players in the UK at £6.62, but is still growing more strongly than they are.

“If you can be growing 11% at a price premium that’s a great place to be,” he said.

Overall Pernod Ricard has reported flat global sales in a year when it saw a dramatic collapse in China, where revenue fell by 23%.

Europe, which has been a troublesome region for global spirits players in recent times, was among its best-performing regions with sales up by 2% in the year to June 30.

Chief executive officer Pierre Pringuet said the global picture had proved “more difficult than anticipated”.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter