Iggy Pop in Sailor Jerry clothing deal

03 September, 2014

Sailor Jerry rum has teamed up with rock legend Iggy Pop to design a range of clothing.

The second annual Flash Collection will include a limited edition denim vest and two more items to be revealed next month.

The project’s name comes from the legendary flash tattoo of Norman “Sailor Jerry” Collins, from whom the brand takes its name.

Global brand director Enda O’Sullivan said: “Having Iggy Pop on board for this year’s Flash Collection is a huge deal for us. Iggy is not only a talented musician, but also a respected style icon whose rebellious approach to life is exactly what Sailor Jerry stands for.”

Pop, real name James Osterberg, added: “When I was asked to be involved with the latest Flash Collection, I was intrigued right away.

“I fell in love with the pin-ups. Sailor Jerry’s pin-ups are the best. Bringing his stuff to life for a collection of limited edition clothes was something I totally wanted to be a part of.”

The track TV Eye by Pop’s band The Stooges provides the soundtrack to the latest Sailor Jerry ad campaign.

Promotional snaps for the clothing campaign were taken by another rock legend, the photographer Mick Rock.

The first Flash Collection last year was a collaboration with Paul Simonon of The Clash.

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