Tesco plans customer wine cloud labels

01 September, 2014

Tesco is to use consumer comments from forthcoming wine tastings on labels for three wines.

Visitors to its consumer wine fairs in Manchester and Edinburgh in October will be asked to give descriptions of red, white and rosé wines, which will be used to create word clouds to appear on their labels.

The supermarket tested the idea at a “proof of concept” tasting of Finest wines held for members of its online wine community and the press.

Alison Purdie, marketing manager for Tesco Wine by the Case, said: “Feedback from customers often highlights a lack of comprehension of the descriptions used on the back labels, but the attendees at the tasting seemed to really appreciate the format of word clouds.” 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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