Casillero del Diablo launches fresh ad burst

29 August, 2014

Casillero del Diablo’s Wine Legend Movie ad campaign is to return to UK TV screens this autumn.

The two-minute film will run for four weeks from September 3 on terrestrial and satellite stations including Channel 4, Sky 1 and Sky Living.

The burst of advertising will be backed by consumer press activity, social media and in-store work with key customers.

Marketing director Clare Griffiths said: “Last year was the first time we ventured into this platform with the Casillero del Diablo brand and we were overwhelmed with the response our Wine Legend Movie received from both consumers and the wine industry.

“We’re delighted to unveil this year’s campaign and, with a reach of more than 30 million consumers, we’re looking forward to targeting new consumers, while at the same time building on our existing fan base, with this campaign.”

The ad ran for the first time last year and Casillero del Diablo saw off-trade sales grow 32% in the year to July.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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