JTI cuts price on Sterling rollies

29 August, 2014

JTI has cut prices on its Sterling Rolling Tobacco and given the brand a new look with new pack formats and rolling papers.

The packs have moved from portrait to landscape format and have a new tobacco leaf design, bringing them more into line with Sterling Ready Made Cigarettes.

The 9g, 20g and 50g packs will be price-marked at £2.99, £5.99 and £14.99 respectively, but there will also be non-price-marked packs with an rrp of £2.99 for 9g, £6.19 for 20g and £15.39 for 50g.

JTI communication head Jeremy Blackburn said: “As the trend towards value continues to grow, Sterling Rolling Tobacco will now offer even more quality and value for existing adult smokers from a well-established British brand. Lowering its price and providing additional rolling papers in a tobacco market driven by value will ensure this must-stock line continues to drive footfall for retailers.”

JTI has also extended its Sovereign range with Sovereign Menthol Superkings, rrp £6.50 for 19.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know