Redesign and Mini prize for Greenall's

13 August, 2014

Quintessential Brands has redesigned the packaging for its Greenall’s gin brand and is promoting it with an on-pack competition to win a Mini Cooper.

It said the prize had been chosen to target younger gin drinkers in the 20-35 age bracket.

Other prizes include Kindles, Netflix subscriptions and bottles of gin.

International brand manager Sinead O’Frighil said: “This is part of a key strategy to deliver growth for the brand with an increased investment behind innovation and brand awareness, supported by an integrated marketing plan.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter