Redesign and Mini prize for Greenall's

13 August, 2014

Quintessential Brands has redesigned the packaging for its Greenall’s gin brand and is promoting it with an on-pack competition to win a Mini Cooper.

It said the prize had been chosen to target younger gin drinkers in the 20-35 age bracket.

Other prizes include Kindles, Netflix subscriptions and bottles of gin.

International brand manager Sinead O’Frighil said: “This is part of a key strategy to deliver growth for the brand with an increased investment behind innovation and brand awareness, supported by an integrated marketing plan.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know