Redesign and Mini prize for Greenall's

13 August, 2014

Quintessential Brands has redesigned the packaging for its Greenall’s gin brand and is promoting it with an on-pack competition to win a Mini Cooper.

It said the prize had been chosen to target younger gin drinkers in the 20-35 age bracket.

Other prizes include Kindles, Netflix subscriptions and bottles of gin.

International brand manager Sinead O’Frighil said: “This is part of a key strategy to deliver growth for the brand with an increased investment behind innovation and brand awareness, supported by an integrated marketing plan.”




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter