Redesign and Mini prize for Greenall's

13 August, 2014

Quintessential Brands has redesigned the packaging for its Greenall’s gin brand and is promoting it with an on-pack competition to win a Mini Cooper.

It said the prize had been chosen to target younger gin drinkers in the 20-35 age bracket.

Other prizes include Kindles, Netflix subscriptions and bottles of gin.

International brand manager Sinead O’Frighil said: “This is part of a key strategy to deliver growth for the brand with an increased investment behind innovation and brand awareness, supported by an integrated marketing plan.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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