TV star Jimmy Doherty fronts Nederburg ads

29 July, 2014

TV presenter Jimmy Doherty will front a new ad campaign for Distell’s premium South African wine brand Nederburg.

Ads featuring Doherty, who starred in Jimmy’s Farm and teamed up with Jamie Oliver for Jamie and Jimmy’s Friday Night Feast, will run on Channel 4 and the Good Food Channel.

Doherty’s recipes and food and wine matching suggestions will form a wider marketing campaign from Distell.

Shoppers can win cases of wine and Samsung tablets via a neck-collar promotion, and in-store marketing will take place at Tesco and Morrisons.

Rachel Hawes, UK marketing manager at Distell, said: “Nederburg is an authentic, premium South African wine collection which pairs exceptionally well with food.  Partnering with Jimmy Doherty has been fantastic as his passion, expertise and credentials are always reflected in his projects.  

"This is an ethos shared by Nederburg winemakers, who have spent centuries mastering the craft of making superior and highly acclaimed wines.

“We hope the latest activity will introduce new consumers to the Nederburg wine collection and the South African wine category.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know