Trivento teams up with Premiership rugby

28 July, 2014

Argentinian wine brand Trivento has signed a deal to sponsor Premiership rugby throughout the 2014-15 season.

It kicks off with the London double-header on September 6 as the capital’s teams Wasps, Harlequins, Saracens and London Irish battle it out.

Trivento’s chief winemaker, Germán Di Césare will be at the game promoting the range, while on-pack branding and bespoke FSDU stands will emphasise the partnership.

Trivento is part of the Concha y Toro stable and is the fourth largest Argentinian wine brand in the UK market.

Clare Griffiths, marketing director at Concha y Toro UK, said: “We are incredibly excited about this powerful relationship: it will provide the brand with the perfect platform to communicate our adventurous spirit that is derived from the three winds that craft our award winning wines, and to drive category value sales in the UK.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know