Trivento teams up with Premiership rugby

28 July, 2014

Argentinian wine brand Trivento has signed a deal to sponsor Premiership rugby throughout the 2014-15 season.

It kicks off with the London double-header on September 6 as the capital’s teams Wasps, Harlequins, Saracens and London Irish battle it out.

Trivento’s chief winemaker, Germán Di Césare will be at the game promoting the range, while on-pack branding and bespoke FSDU stands will emphasise the partnership.

Trivento is part of the Concha y Toro stable and is the fourth largest Argentinian wine brand in the UK market.

Clare Griffiths, marketing director at Concha y Toro UK, said: “We are incredibly excited about this powerful relationship: it will provide the brand with the perfect platform to communicate our adventurous spirit that is derived from the three winds that craft our award winning wines, and to drive category value sales in the UK.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter