Greene King secures UK deal for Goose Island beers

15 July, 2014

Greene King is to take over UK distribution of beers for AB-Inbev’s US craft brewer Goose Island in October.

The deal gives the Suffolk-based Abbot Ale brewer off-trade exclusivity over the portfolio of one of the best-known niche US beer brands on the UK market.

Its portfolio comprises Goose Island IPA, Honkers Ale and 312 Urban Wheat.

Current importer James Clay will continue to sell Goose Island to selected specialist on-trade accounts.

A packaging revamp will accompany the change of distributor.

AB-Inbev caused a stir when it bought Chicago-based Goose Island for US$39million in 2011.

Iain Newell, route to market director for AB-Inbev UK, said the switch aimed to build on “all the good work James Clay has put in to establishing Goose Island’s presence in the UK”.

Chris Houlton, managing director for Greene King Brewing & Brands, added: “We launched our own craft brewery last November and adding an original US craft beer now will complement our portfolio.

“The partnership will see ambitious plans for growth of the brand in the UK through upweighted support for the trade.”

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