Heineken winning World Cup battle of brewers

15 July, 2014

Retailers have sold less beer and cider during the World Cup than the previous in 2010, with volumes down by 608,000 hl, according to Nielsen (six weeks to 28/6/14).

Despite inflation over the past four years, value sales have also dropped by £16 million to £623 million.

Among the brewers Heineken has been the big winner after growing sales by £33.1 million versus 2010, while Molson Coors, Ab-Inbev and Carlsberg all saw value sales drop.

Nielsen attributed this to Heinekenís aggressive promotional strategy on Fosterís.†

It said later kick-off times could have caused the overall sales decline, after the tournament moved from South Africa in 2010 to Brazil this year, leaving a bigger time difference to the UK.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter