Jim Beam Maple gets a UK release

14 July, 2014

Jim Beam has given a UK launch to a Maple style of the well-known bourbon brand, nearly a year after it was launched in the US.

It is being introduced to the UK as a limited edition, with an rrp of £19.99. The whiskey bottled at 35% abv.

Jim Beam Maple is made with four-year-old bourbon, infused with maple and aged in oak barrels.

The bourbon brand has already launched Jim Beam Honey in the UK and added the premium Signature Craft sub-brand earlier this year.

Eileen Livingston, Maxxium UK’s marketing controller for imported whiskey, said: “Jim Beam Honey was the first-to-market honey-infused bourbon and now, with Jim Beam Maple, we will again stir up fresh interest and broaden the appeal among young adults who may not previously have considered bourbon.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter