Naked Grouse reveals all in new look

14 July, 2014

Maxxium UK has given a packaging revamp to Naked Grouse, the small batch blend from the Edrington-owned Famous Grouse family.

The new-look pack is designed to reflect the whisky’s “honest simplicity” and comes with a luggage ticket-style neck tag describing the brand story and craftsmanship that goes into the blend.

Marketing controller Johna Penman said: ‘”The recent rise in popularity of craft-positioned brands presents an opportunity to tell our story and recruit new consumers into blended Scotch, making it a more relevant category for a new generation of drinkers.”

Naked Grouse is listed by Sainsbury’s and has an rrp of £25.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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