Naked Grouse reveals all in new look

14 July, 2014

Maxxium UK has given a packaging revamp to Naked Grouse, the small batch blend from the Edrington-owned Famous Grouse family.

The new-look pack is designed to reflect the whisky’s “honest simplicity” and comes with a luggage ticket-style neck tag describing the brand story and craftsmanship that goes into the blend.

Marketing controller Johna Penman said: ‘”The recent rise in popularity of craft-positioned brands presents an opportunity to tell our story and recruit new consumers into blended Scotch, making it a more relevant category for a new generation of drinkers.”

Naked Grouse is listed by Sainsbury’s and has an rrp of £25.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter