Naked Grouse reveals all in new look

14 July, 2014

Maxxium UK has given a packaging revamp to Naked Grouse, the small batch blend from the Edrington-owned Famous Grouse family.

The new-look pack is designed to reflect the whisky’s “honest simplicity” and comes with a luggage ticket-style neck tag describing the brand story and craftsmanship that goes into the blend.

Marketing controller Johna Penman said: ‘”The recent rise in popularity of craft-positioned brands presents an opportunity to tell our story and recruit new consumers into blended Scotch, making it a more relevant category for a new generation of drinkers.”

Naked Grouse is listed by Sainsbury’s and has an rrp of £25.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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