Naked Grouse reveals all in new look

14 July, 2014

Maxxium UK has given a packaging revamp to Naked Grouse, the small batch blend from the Edrington-owned Famous Grouse family.

The new-look pack is designed to reflect the whisky’s “honest simplicity” and comes with a luggage ticket-style neck tag describing the brand story and craftsmanship that goes into the blend.

Marketing controller Johna Penman said: ‘”The recent rise in popularity of craft-positioned brands presents an opportunity to tell our story and recruit new consumers into blended Scotch, making it a more relevant category for a new generation of drinkers.”

Naked Grouse is listed by Sainsbury’s and has an rrp of £25.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know