Glenmorangie launches "most exclusive" whisky

10 July, 2014

Glenmorangie has released a 34-year-old whisky called Pride 1978 that it describes as its “most exclusive” launch ever.

It retails for £3,900 and there will be just 700 bottles worldwide, going to luxury specialists and department stores in the UK.

The new edition started as a vintage 19-year-old whisky before being matured for a further 15 years further in casks that had once contained a Grand Cru claret. Only five casks were laid down.

Creator Dr Bill Lumsden, director of distilling and whisky creation at Glenmorangie, said: “The resulting liquid is a luxurious burnished copper with rich, decadent and delicious scents of chestnut, toffee and cherries. I believe this is my most exquisite expression yet, one that will be savoured by whisky enthusiasts across the globe.”

To mark the release of Glenmorangie’s rarest single malt, artist Idris Khan has created a piece of artwork called Disappearing Casks to accompany the purchase.

Khan said: “When visiting the distillery in Tain I was immediately mesmerised. The vision of the casks has stayed with me and provided inspiration for Disappearing Casks. I was born the same year that the casks were laid down and it feels very fitting that I am helping to tell its story.”

Glenmorangie Pride 1978 is bottled at 47.4% abv.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know