It joins a portfolio that includes El Dorado and Gosling’s rums, Hayman’s gin and Underberg herbal liqueur.
U’Luvka is noted for its distinctive curved bottle and a recipe dating back to the Polish royal court of the 16th century.
Although the brand has been in the UK market since 2005 it’s the first time it has appointed a sales agency to build distribution and awareness.
Love Drinks managing director Kirsty Loveday said: “We’ve been on the lookout for a straight vodka that would be perfect for our portfolio for many years.
“One of the most important criteria for us when choosing a brand is that the liquid must be of the highest quality and that’s absolutely the case with U’Luvka.”
U’Luvka co-founder Nick Kirkpatrick said the company was “investing in the brand with renewed vigour”.