Love Drinks adds U'Luvka vodka

01 July, 2014

Luxury Polish vodka U’Luvka has signed a UK distribution deal with the spirits agency company Love Drinks.

It joins a portfolio that includes El Dorado and Gosling’s rums, Hayman’s gin and Underberg herbal liqueur.

U’Luvka is noted for its distinctive curved bottle and a recipe dating back to the Polish royal court of the 16th century.

Although the brand has been in the UK market since 2005 it’s the first time it has appointed a sales agency to build distribution and awareness.

Love Drinks managing director Kirsty Loveday said: “We’ve been on the lookout for a straight vodka that would be perfect for our portfolio for many years.

“One of the most important criteria for us when choosing a brand is that the liquid must be of the highest quality and that’s absolutely the case with U’Luvka.”

U’Luvka co-founder Nick Kirkpatrick said the company was “investing in the brand with renewed vigour”.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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