WKD relaunches mixed packs

19 June, 2014

SHS Drinks is relaunching its mixed 10x27.5cl multipacks of WKD with the new name Mix It Up.

The pack now has a cocktail theme and the first production run comes with cocktail recipe booklet inside the pack and a £1-off voucher for the next mixed pack purchase.

It includes two 27.5cl bottles each of WKD Blue, Red, Iron Brew and Green, plus Limited Edition Brazilian and carries the strapline: “just add mates”.

Marketing director Debs Carter said: “The growth in popularity of RTD cocktails continues and is all part of the consumer quest for exciting new flavours. These sharing cocktails are ideal for group occasions: they are quick and easy to make, add a dash of colour to proceedings and are a fun talking point.

“The new WKD Mix It Up 10-pack provides a range of WKD flavours for consumers to use when making cocktails and even suggests some key recipes to try out. Our cocktail-themed pack is sure to be a hit with consumers and will help retailers maximise the growing take-home cocktail opportunity.”

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