Northern brewers release Booths specials

19 June, 2014

Four breweries in the north west have produced limited-edition brews for northern supermarket Booths.

Cheshire’s Tatton Brewery has made Booths Golden Ale, Cumbria’s Hawkshead Brewery has created Booths Black IPA, Yorkshire’s Ilkley Brewery has brewed Booths Summer Ale and Lancashire’s Lancaster Brewery has produced Booths Lemongrass Ale.

The ales have launched in Booths for its Beer and Cider Festival, which runs until July 15.

More than 100 beers and ciders will be on promotion at four for £6 during the festival, and there will be in-store sampling events across the estate with 10 beers on taste each week.

Consumers can also ask to try any beer or cider before they buy.

Beer buyer John Gill said: “The rich brewing heritage in the north west means we are never far from an exceptional local pint, from the traditional brewing techniques of Tatton Brewery to the modern twist on traditional brewing by Hawskhead Brewery. 

“We’re so pleased to be working with these great local breweries to offer some fantastic new Booths beers to enjoy this summer and look forward to sharing these with customers during our Beer and Cider Festival.” 

Anne Jones of Hawkshead Brewery said: “Booths value us as local suppliers. John Gill, the buyer, has brewed with us here at the brewery and joined in some sampling sessions. He’s interested in the people behind the beer and the brewery rather than just looking at it as a commodity.”

Booths is also asking customers to join its Beer and Cider Festival online by sharing thoughts and feedback on the products on Twitter, and it will be hosting its #BoothsCheers tasting parties with customers and beer bloggers at 7pm on June 26, July 3 and July 10.

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