Kopparberg gets £4 million push

16 June, 2014

Kopparberg Swedish cider is bringing “Scandinavian cool” to the UK with a £4 million blast of activity including creating an urban forest in London.

The summer campaign will centre on its elderflower & lime and cloudberry variants which will be promoted through TV, outdoor, digital and press ads as well as events.

Throughout July, the brand will host a Scandinavian in London’s trendy east end, combining music, food and culture while showcasing Kopparberg Cloudberry and Kopparberg Elderflower & Lime as well as the Swedish brewery’s beers.

This campaign will also include sampling events in over 100 bars throughout the UK from May to July, where consumers will be given the opportunity to sample both Elderflower & Lime and Cloudberry as well as having the chance to win prizes which include a trip to Sweden.

Jodie Alliss, brand manager at Kopparberg, said: “Our Cloudberry and Elderflower & Lime ciders are adventurous and quirky flavours that show off Kopparberg’s Nordic roots. Each has a unique and summery perfect serve – Kopparberg Elderflower & Lime with cucumber and Kopparberg Cloudberry with pink grapefruit – that elevate these from ordinary fruit ciders and make them the perfect accompaniment to the summer.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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