French wines to drink while avoiding the football at the pub

13 June, 2014

Football fan Gerard Basset MW takes a break from watching the World Cup to help award-winning chef Sophie Wright create food and wine matches for people that have no appetite for loud pubs showing the beautiful game in two new videos.

They were launched as part of the French Wines with Style campaign to target those who “prefer a perfect evening in with good wine, food and company to heading down to the local and screaming at the screen”.

Basset said: “We would like people who are a bit scared of wine to be more relaxed in the way they approach French wine. We are trying to make things easier for the consumer to understand.”

This is the fifth film from the French Wines with Style campaign. Previous videos have seen Gerard matching different French wine styles to film stars during the Cannes film festival, to fashion designers during Paris Fashion Week and more recently to spring and summer fashion trends.

These videos have appeared on more 80 websites and reached more than 50 million adults. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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