Bibendum to handle Beerd beers

10 June, 2014

Bath Ales has signed a distribution deal with Bibendum Wine for its Beerd craft brewery, set up a year ago.

Bibendum will handle Beerd’s Silvertip and Monocle beers, the first time they have appeared in bottles.

Bath ales managing director Robin Couling said: “We launched Beerd last year to enable us to experiment with new styles of beer without taking focus away from our core range.

“Beerd beers have proved very popular regionally and we feel that Beerd could go very far in the UK market.”

Monocle is a 5.3% IPA and Silvertip a 4.7% pale ale made with New Zealand hops.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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