Peach flavour joins Caribbean Twist range

09 June, 2014

Halewood International has launched a new bottle design for its Caribbean Twist pre-mixed cocktails and added Peach Paradise flavour to the range.

The launch brings the number of flavours in the range up to six and the new product has already won a listing in Tesco.

The pack design now has a clear area – so consumers can see the drink inside the bottle – and a reference to how the product is made with real fruit juice. 

The range is being backed by a campaign on Facebook, Twitter and Instagram.

Brand manager Lorna Tweed said: “Caribbean Twist has experienced an increased rate-of-sale over the past year through new listings and a consumer desire for enjoying popular cocktail flavours at home. 

“Peach Paradise complements the other fruity flavours within the range, and strengthens the brand’s appeal within the RTD segment.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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