Peach flavour joins Caribbean Twist range

09 June, 2014

Halewood International has launched a new bottle design for its Caribbean Twist pre-mixed cocktails and added Peach Paradise flavour to the range.

The launch brings the number of flavours in the range up to six and the new product has already won a listing in Tesco.

The pack design now has a clear area – so consumers can see the drink inside the bottle – and a reference to how the product is made with real fruit juice. 

The range is being backed by a campaign on Facebook, Twitter and Instagram.

Brand manager Lorna Tweed said: “Caribbean Twist has experienced an increased rate-of-sale over the past year through new listings and a consumer desire for enjoying popular cocktail flavours at home. 

“Peach Paradise complements the other fruity flavours within the range, and strengthens the brand’s appeal within the RTD segment.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter