The launch is being backed with bespoke POS, digital PR and social media activity.
Marketing director Simon Green said: “This latest addition to the Hooper’s range is part of a year of huge investment and innovation for the brand and follows on from our recent launch of Strawberry & Elderflower, which has been a big hit in both the on-trade and the off-trade, and the announcement of new embossed bottles which will hit the trade in June.
Hooper’s Raspberry & Nettle compliments the existing flavour line-up and meets the rising consumer demand for interesting twists on classic British flavours. With the Hooper’s brand experiencing rapid growth, we look forward to seeing how our latest flavour performs in our growing range.”
The new flavour sits alongside Strawberry & Elderflower, Dandelion & Burdock, Cloudy Lemonade and Ginger Brew flavours.
The 4% abv drink – which Global Brands calls a “traditional British brew” – comes in 50cl embossed bottles.