New flavour for Hooper's

06 June, 2014

Global Brands has released a Raspberry & Nettle variant of its Hoopers RTD.

The launch is being backed with bespoke POS, digital PR and social media activity.

Marketing director Simon Green said: “This latest addition to the Hooper’s range is part of a year of huge investment and innovation for the brand and follows on from our recent launch of Strawberry & Elderflower, which has been a big hit in both the on-trade and the off-trade, and the announcement of new embossed bottles which will hit the trade in June. 

Hooper’s Raspberry & Nettle compliments the existing flavour line-up and meets the rising consumer demand for interesting twists on classic British flavours. With the Hooper’s brand experiencing rapid growth, we look forward to seeing how our latest flavour performs in our growing range.”  

The new flavour sits alongside Strawberry & Elderflower, Dandelion & Burdock, Cloudy Lemonade and Ginger Brew flavours.

The 4% abv drink – which Global Brands calls a “traditional British brew” – comes in 50cl embossed bottles.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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