Booths' new wine buyer targets New World

29 May, 2014

Booths’ new wine buyer Victoria Anderson is set to update the northern supermarket’s own-label range with some New World additions.

At the moment the 24-strong range includes only European wines, priced from £6.49 to £13.59, with Champagne priced from £21.99 to £33.99.

Anderson hopes to grow the offer with wines sourced from across the New World.

She said: “It has been a great success for us, but we are lacking wines from the New World. For me it is about building a unique and exciting range that we can bring to our customers and increase our reputation as a wine specialist. 

Anderson joined Booths three months ago, replacing former buyer Andy Green and working alongside beer and cider specialist, buying manager John Gill.

She had been working for Armit Wines for seven years, with a broad portfolio of buying responsibilities covering regions all over the world.

She said: “I’m originally from the north west and have known Booths from childhood, and it is a great privilege to be buying wine for them.”

Booths has been trialling 64 By The Glass sampling machines in its Knutsford store, and Anderson said they have been “a great success”.

The retailer has introduced tear-off tasting notes for customers, and is changing the wines on taste quarterly.

A review is due to take place soon to see if the machines should be rolled out across the estate. 

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