Accolade launches direct to consumer website

28 May, 2014

Accolade has launched an online wine shop to sell premium Australian wines direct to consumers.

Hardy’s 1853 Club will sell ranges like Eileen Hardy by the bottle and offer members exclusive competitions and special offers on new products. 

Marketing manager Anya Saikkonen said: “We know from experience that consumers love trying new wines from Hardys and that there is a lot of trust in Hardys as a quality winemaker.

“With The 1853 Club we can raise greater awareness of the premium portfolio and extend our reach further to wine-knowledgeable consumers nationwide, and not just those who attend our events.”

All orders will be handled by Accolade Park in Bristol and delivery will be free on orders above £50.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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