Southern Comfort offers to put your mug on a mug

13 May, 2014

Southern Comfort has launched a marketing campaign called Go Drink Yourself! that encourages drinkers to create their own cocktails in a bid to win prizes.

Consumers can experiment with what mixers best complement Southern Comfort and upload their creations online.

The winners will be those that get the most likes on social media, and they will receive handcrafted drinking mugs featuring an exact replica of the their faces and features.

Marketing manager Gwen Ridsdale said: “We know that getting Millennials excited about the launch of a new website is pretty challenging. We needed a strategy that would engage with them and strike a chord with other influential web users.

“Go Drink Yourself is a fun way to educate our target demographic about the versatility of Southern Comfort and plays to the wants of Millennials, whilst still championing what Southern Comfort stands for as a brand.” 

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know