Cloudy Bay teams up with Harvey Nichols

13 May, 2014

Cloudy Bay is hosting a sensory garden at the RHS Chelsea Flower Show for the second year running in a bid to teach consumers about the aromas and textures that make up the wine.

It will also run a bar serving Sauvignon Blanc, Chardonnay and Pinot Noir to the show’s 157,000 visitors.

The garden will aim to highlight the terroir of New Zealand’s famous Marlborough region and the microclimates within it.

Once the show finishes, Cloudy Bay will parts of the garden to Knightsbridge to create the Harvey Nichols Cloudy Bay Terrace.

The Harvey Nichols restaurant team will create a special menu to match the Cloudy Bay portfolio and this promotion will run throughout June and July.

Maria Ines Pina, brand manager of Cloudy Bay, said: “The immersive nature of our garden at The Chelsea Flower Show offers a different way of interacting with our target consumer; a more theatrical way to bring Cloudy Bay wines to life to a vibrant, urbanite audience. Taking the garden to the iconic Harvey Nichols, will extend exposure to a wider audience over the busy summer months.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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