"Got any ID?" New cards make dreaded question easier

06 May, 2014

Alcohol retailers can benefit from a new Pass 18 card being launched next month that aims to stamp out underage sales.

A new standardised design comes into force on June 10.

Pass chairman Robert Humphreys said: “This will be the most fundamental change to the Pass Proof of Age Scheme since its launch in 2003.

“During this time over 5 million cards have been issued and the PASS Hologram is widely recognised and accepted in both the on and off trade.

“Over the past 18 months we have conducted extensive research with retailers across the UK which has shown that a standardised card design would greatly improve recognition and ease acceptance.  

“We believe that these changes will make Pass the preferred Proof of Age for all age-restricted products.”

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