Alcohol industry cuts 250 million units

28 April, 2014

The drinks industry is on course to honour its pledge to strip a billion units of alcohol from the market by 2015, according to new government figures.

The trade said it would cut a billion units in the four years to 2015 as part of the Responsibility Deal it signed with the government.

New Department of Health figures show consumption dropped by 253 million units between 2011 and 2012 as retailers backed the growing range of low-alcohol drinks producers are creating.  

If consumption continues to fall at this rate the alcohol industry will beat its target.

Henry Ashworth, Portman Group chief executive and chair of the Responsibility Deal Alcohol Network, said: “It is good news that producers and retailers have already removed 253 million units of alcohol from the UK market and are on track to remove 1 billion units by the end of 2015.

“This report shows the first year results of this four year pledge so it is important that we stay focused on continuing this industry-wide innovation.”

The Department of Health use statistics from Nielsen, CGA and HMRC to show that as a result of the industry’s initiatives the total volume of pure alcohol decreased by 2% from 5.2 to 5.1 million hl.

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