Wild Turkey hits the streets

22 April, 2014

Wild Turkey is heading to cities across the country as the bourbon appears in its first outdoor advertising campaign.

The push will see a series of branded phone boxes and six-sheet posters in key locations over a four-week period.

Wild Turkey's 'Know Your Bourbon' creative has been developed to “encompass the brand ethos, encouraging trial and conversion amongst their key target audience of males aged 28 to 40,” according to brand owner Gruppo Campari.

The outdoor advertising campaign follows the recent opening of the Wild Turkey visitor centre in Kentucky. The spirit is distributed in the UK by Catalyst Brands. 




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter