Scottish brewer rebranded as Black Wolf

14 April, 2014

Stirling-based Traditional Scottish Ales has relaunched under the name Black Wolf Brewery.

The new name refers to a local legend about a wolf that saved the city from Viking invaders in the ninth century.

Andrew Richardson, a former Courage and Diageo executive who joined directors Carlo Valente and Graham Coull on the board and as an investor at the end of 2013, said: “The black wolf is synonymous with the area and its history.

“We want to be known as a brewery that is passionate about the quality and taste of its beers, that is creative and is willing to experiment, and above all which makes beers that people enjoy.

“We also want to have some fun along the way, which is what beer is really all about.”

The launch is being marked by the release of a range of craft bottled beers comprising the elderflower wheat beer Tundra, Florida Black stout and Big Red.

Also new is the bottled premium lager called Coulls.

The existing range, including Lomond Gold, Glencoe and Ben Nevis, will appear in new Black Wolf clothing over the coming months.

Valente said: “We now have a very strong range of beers which we will be taking to new and existing customers, and we expect to see our market share grow.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter