Kronenbourg releases revised Cantona ad

11 April, 2014

Heineken is releasing a new version of its Kronenbourg ad starring ex-footballer Eric Cantona.

The original ad was banned after the Advertising Standards Authority said it implied that Kronenbourg is made in France when it is brewed in Manchester.

In the new version Cantona is shown in Alsace, where he says “the hop farmers are treated like the footballers of Britain”.

After the ASA ruling Heineken’s press manager David Jones told OLN: “We have re-scripted the offending part to address the complaint the ASA upheld and the script has now been cleared by the governing body, Clearcast, with a view to airing an amended version of the Hero Hop Farmers of Alsace ad in April.”

Two new 30-second films will be released on Heineken’s Facebook page and other video on demand sites to coincide with the revised TV ad.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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