New Bargain Booze ad breaks

10 April, 2014

A new Bargain Booze ad debuts on ITV tonight after the retailer decided to shout about the range of deals it is offering its shoppers over Easter.

The TV ad features a pair of news anchors presenting “Bargain Booze News” and reporting on all the promotions.

The female reporter will inform the nation: “There’s good news on public spending – beer and cider is just £9.99 a case.”

The male anchor then says: “News from overseas – Irish cream is now £3.99.”

The actors are referring to Carolans, which is down from £10.09 to £3.99, and 15-packs of Foster’s and Strongbow 44cl cans, which are £9.99.

As they speak text flashes across the screen showing that Gallo White Grenache is down from £6.99 to £3.99.

The ad will run on the ITV network for two weeks and will be supported by radio and outdoor advertising.

Adam Burnett, Bargain Booze marketing director, said: “All of the 600 stores in our network are owned by local business people, and the ad will play a big role in driving footfall into their stores by creating awareness of the strength of the Easter promotions they’ll have in-store.”

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