The TV ad features a pair of news anchors presenting “Bargain Booze News” and reporting on all the promotions.
The female reporter will inform the nation: “There’s good news on public spending – beer and cider is just £9.99 a case.”
The male anchor then says: “News from overseas – Irish cream is now £3.99.”
The actors are referring to Carolans, which is down from £10.09 to £3.99, and 15-packs of Foster’s and Strongbow 44cl cans, which are £9.99.
As they speak text flashes across the screen showing that Gallo White Grenache is down from £6.99 to £3.99.
The ad will run on the ITV network for two weeks and will be supported by radio and outdoor advertising.
Adam Burnett, Bargain Booze marketing director, said: “All of the 600 stores in our network are owned by local business people, and the ad will play a big role in driving footfall into their stores by creating awareness of the strength of the Easter promotions they’ll have in-store.”