The retailers will go on a week-long, all-expenses paid trip from June 22-29 and meet the producers behind iconic brands and lesser-known gems.
They will then run an in-store promotion on Californian wines in September and the best one will win a 3 Modular sampling system from Wine By The Glass for their outlet, plus glassware from Riedel.
The list of retailers going on the trip is as follows:
- Dafydd Morris, Cheers Wine Merchants
- Samantha Jackson, Chester Beer & Wine
- Jon Campbell, Define Food and Wine
- Ben Watkins, The Guildford Wine Company
- Ben Stephenson, Hanging Ditch
- Ed Wells, Harper Wells
- Andrew Lundy, Vino
- Kelli Coxhead, The Wine Tasting Shop