Accolade gives a new look to Echo Falls

31 March, 2014

Accolade Wines has brought out a new look for its Echo Falls range, the third biggest wine brand in the UK.

The redesign is aimed at giving the wines greater shelf stand-out and clearly defining the blends and varietals in the portfolio.

Marketing controller Amy White said: “The new design for the Echo Falls blends contemporises the feel of the wines, adding a touch of fun, while emphasising the femininity and personality of the range.

“We’ve included a new modern label shape, which is also larger, an increased focus on the taste descriptors, a new gold neck seal, and increased the use of colour to add vibrancy.

“All of these factors, along with the introduction of a butterfly motif on the label, now clearly differentiate Echo Falls from its competitors and supports a higher price point for the range.”

White added: “In addition, we have used intrinsic quality cues for the varietals range, including a more premium, slightly heavier bottle, higher quality paper stock for the label, and enhanced finish across all the packaging elements.”

Accolade said details of a new line “which will enhance and emphasise the fruit-driven character of the Echo Falls range” would be unveiled later in the spring.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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