The bottle will be available to multiples and independents.
Supermarkets will have packs containing a free branded cup made out of a coconut from July. The cups were used to promote on-trade serves last year.
Malibu has also teamed up with cocktail mix brand Funkin to create a co-branded 75cl pack (rrp £2.99) of Piña Colada mix for the off-trade.
Pernod Ricard UK marketing controller Adam Boita said: “Summer isn’t summer without Malibu so we have ensured that all of our activity personifies the brand – that it’s creative, innovative, fun and stands out for our consumers.
“With volumes showing good growth year-on-year, we want to continue to drive momentum in the off-trade.”