Malibu links with fashion designer for limited bottle

18 March, 2014

Malibu will be available in a limited edition bottle created by fashion designer Sera Ulger from April 14 for six weeks.

The bottle will be available to multiples and independents.

Supermarkets will have packs containing a free branded cup made out of a coconut from July. The cups were used to promote on-trade serves last year.

Malibu has also teamed up with cocktail mix brand Funkin to create a co-branded 75cl pack (rrp £2.99) of Piña Colada mix for the off-trade.

Pernod Ricard UK marketing controller Adam Boita said: “Summer isn’t summer without Malibu so we have ensured that all of our activity personifies the brand – that it’s creative, innovative, fun and stands out for our consumers.

“With volumes showing good growth year-on-year, we want to continue to drive momentum in the off-trade.” 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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