Skiing prize in Santa Teresa rum promotion

18 March, 2014

Spirits supplier Mangrove is running an on-pack promotion on Santa Teresa rum to win a skiing holiday for four in the Swiss resort of Verbier.

Details of the online competition will feature in gift packs of the brand’s Anejo Gran Reserva style.

It will be promoted through social media and price deals in Waitrose and selected independents.

Runner-up prizes include bottles of several rums from the Santa Teresa range and limited edition cocktail kits.

Mangrove managing director Nick Gillett described the activity as a “significant initiative” for the brand.

The promotion runs from April 1 to August 31.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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