Producer aims to convert UK to Pinot Gris

18 March, 2014

Languedoc producer Badet Clement has added a Pinot Gris to its Les Jamelles Cepage Rare range in a bid to offer UK consumers an alternative to Sauvignon Blanc and Pinot Grigio.

The Cepage Rare range uses little-known southern French varietals like Marsanne and Rousanne as Badet Clement aims to “inject diversity in the international varietal scene”.

The producer believes its Pinot Gris has more character than the “mass produced Pinot Grigios that currently grace many a supermarket shelf”.

Owner Laurent Delaunay said: “We created this wine to demonstrate what this varietal is capable of producing in the south of France.

“Not only is it bang on trend – being a fresh, aromatic white – but it also offers an alternative to the ever popular Sauvignon Blanc and Pinot Grigio at a value for money price.”

The Pinot Gris has an rrp of £8.99 and is seeking an off-trade listing. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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