The Cepage Rare range uses little-known southern French varietals like Marsanne and Rousanne as Badet Clement aims to “inject diversity in the international varietal scene”.
The producer believes its Pinot Gris has more character than the “mass produced Pinot Grigios that currently grace many a supermarket shelf”.
Owner Laurent Delaunay said: “We created this wine to demonstrate what this varietal is capable of producing in the south of France.
“Not only is it bang on trend – being a fresh, aromatic white – but it also offers an alternative to the ever popular Sauvignon Blanc and Pinot Grigio at a value for money price.”
The Pinot Gris has an rrp of £8.99 and is seeking an off-trade listing.