Rekorderlig releases Apple-Guava flavour

14 March, 2014

Swedish cider Rekorderlig has launched a limited edition flavour – Apple-Guava.

The semi-sweet cider is recommended served over ice with a slice of lime.

Flavoured cider sales grew 63% in the year to October 2013 and now make up 20% of total cider sales, according to Nielsen.

Linsey Adams, customer marketing manager at Chilli Marketing, said: “Premium flavoured ciders have experienced phenomenal growth over the past couple of years – and this is a trend which we expect to continue as consumers seek innovative and premium brands and experiences. Rekorderlig Apple-Guava is a unique and great tasting flavour combination which perfectly complements the wider Rekorderlig range so we are expecting it to perform extremely well in trade.”

The launch is to be backed by a multi-million pound ad campaign as well as trade, experiential and social marketing.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter