New look for Fish Hoek

13 March, 2014

South African brand Fish Hoek has been given a new look with its fish skeleton logo printed into the bottle.

Fish Hoek’s Shiraz and Sauvignon Blanc 2013, rrp £7.99, are currently listed in the UK, but the range also comprises a Merlot, Pinotage, Chenin Blanc and Rosé 2013. 

Accolade Wines marketing controller Amy White said: “The new look for Fish Hoek is a blend between modern and classic design with a truly ground-breaking innovative new bottle. As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines, it is also our role to create a stand-out, sophisticated brand that appeals to our core consumers. We know consumers associate well-executed design with iconic brands and this is integral to Fish Hoek’s identity.”

The revamp has also given the bottles colour-coded screw-caps.

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