Fish Hoek’s Shiraz and Sauvignon Blanc 2013, rrp £7.99, are currently listed in the UK, but the range also comprises a Merlot, Pinotage, Chenin Blanc and Rosé 2013.
Accolade Wines marketing controller Amy White said: “The new look for Fish Hoek is a blend between modern and classic design with a truly ground-breaking innovative new bottle. As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines, it is also our role to create a stand-out, sophisticated brand that appeals to our core consumers. We know consumers associate well-executed design with iconic brands and this is integral to Fish Hoek’s identity.”
The revamp has also given the bottles colour-coded screw-caps.